Internet Marketing

It is estimated that 80% of people who are looking to buy a home start their search on the internet. These numbers have increased dramatically over the past few years. What does this mean? If you are not leveraging the power of the internet to bring in leads, you are hurting your business. Here are a few ways to utilize the World Wide Web in your real estate business:

1. Blog - Blogging gives you a way to connect to your audience while building your brand name. When blogging, you want to make sure you are providing good content in order to capture the reader's eyes. Don't just copy someone else's blog...you want your personality to show through with the way YOU interpret things. Also, getting a blog site is not as hard as you may think! Sites such as http://www.blogger.com/ make it quick and easy to start.

2. Video - Nowadays, people like reality shows. What better way to take advantage of this than to market yourself on camera! Now, I'm not talking about using these giant TV production cameras...you can use your webcam! If you don't want to be confined to your desk chair, you can visit http://www.theflip.com/ to learn about Flip cams. Record your video and simply plug it into your computer for an automatic upload. This is a must have for those that are not computer/tech savvy. Quick tip: When recording your videos, just be yourself! When you are ready to broadcast, upload your video to a video sharing site such as http://www.youtube.com/

3. Website - Creating a website will validate your business. It is very easy and cheap to buy domains these days. Visit http://www.godaddy.com/ to search for domain names that are not in use. Once you buy a domain that suits you, you will need to build a site (or have someone do it for you). Visit http://www.bluevoda.com/ for an easy to use website creator. This is a great choice for a good, clean looking site if you can't afford to pay for a professional site.

The key for marketing success on the internet is to use ALL three of these methods in conjunction with each other. When used properly, they create a perfect storm for getting leads!!



Kelvin Gray
Mitten Homes, LLC
http://www.BuyHouseDetroit.com